Earthy

Our "Glass Box" Technology Partner

"Earthy" is the independent technology platform that provides the literal, technological proof of our "GlassBox" Protocol. It is a revolutionary ecosystem—soon to be launched and currently in Beta—built to solve the philanthropic sector's biggest problem: the complete lack of trust and transparency.

The Technological Pillar of Our Integrity

Our "Glass Box" Protocol is built on a "Three-Pillar Approach" to integrity:

  1. Storytelling Integrity: Provided by our non-profit Impact Ally, 'Destination Change'.

  2. Human Integrity: Provided by our "boots-on-the-ground" audit experts on our Impact Team.

  3. Technological Integrity: Provided by our independent partner, 'Earthy'.

This distinction is the most important part of our model. 'Destination Change' is a non-profit beneficiary (an Impact Ally) that we fund. 'Earthy' is an independent, for-profit, strategic technology partner.

This aligns with our "Beneficiary Firewall" (Principle #1): we do not donate our philanthropic profits to 'Earthy'. Instead, we are a strategic business partner, and we use its platform to create an immutable, auditable record for our entire ecosystem.

How "Earthy" Provides Technological Proof

✅ How "Earthy" Audits Fiat & Crypto

A common question is whether our Impact Allies must use cryptocurrency. The answer is no. "Earthy" is built as a bridge, making it accessible to everyone, "regardless of their familiarity with Web3 technology".

Our entire process is designed for robust, real-world transparency, starting with the donation itself:

1. Compliant Fiat Donation: Our process follows the strict legal framework of our "Principle #4: The Ultimate 3rd-Party Integrity Layer".

  • First, Eartheart Club donates its profits to a UAE government-authorised intermediary (such as Emirates Red Crescent).

  • This official partner, who is integrated into the "Earthy" platform, then performs its independent "Vetting & Earmarking" of the final Impact Ally (NGO).

  • Finally, the intermediary executes the "Compliant Transfer" to the NGO's verified "Earthy" project.

  • The "Earthy" platform acts as the "Glass Box" ledger, tracking this entire, fully compliant flow from us, through the intermediary, to the final project.

2. Transparent Fiat Spending: Once the NGO has the funds in their "Earthy" project, the platform provides two ways to create a perfect, auditable trail:

  • The Automated Method (Easiest): The simplest way is with the "Earthy debit card". When an NGO uses this card (linked directly to their project funds) to buy goods, every transaction is instantly "tracked... and accounted for using our system" on the blockchain. This creates a seamless "on-chain audit trail".

  • The Managed Method (For Invoices): The platform is fully designed for real-world project management, such as paying large invoices via bank transfer. In this case, the NGO simply:

    • Creates a "Paid Task" in the Earthy App.

    • Pays the invoice from their own bank account.

    • Uploads the proof (the invoice and bank receipt) to the task.

    • Earthy's "Automated Accounting... AI" then reconciles this data, categorizes the expense, and adds it to the public ledger.

Both methods result in the same outcome: a fully transparent, provable record of how and where funds were spent. This process also builds the project's "Reputation Layer" score, proving their reliability to all donors.

✅ Total Verification

  • Project Vetting: All projects undergo a "KYC (Know Your Customer)" and "KYB (Know Your Business)" process to create a "secure and gated community" of legitimate, verified partners.

  • Proof of Impact (PoI): The platform's Layer-1 blockchain uses a proprietary "Proof of Impact" consensus. This allows our ecosystem to verifiably direct funds to vetted impact projects that provide measurable, real-world outcomes.

  • Real-World Data (EDEED): Its Earthy Decentralised Ecological Economics Protocol (EDEED) will bring vital "eco-data"—like carbon footprint metrics, reforestation data, and environmental compliance reports—on-chain, allowing us to transparently prove the work of our Impact Allies.