The Eartheart "Glass Box" Protocol

Our Commitment to Absolute Integrity

For a complete overview of our Mission and Business Model, please visit our About Us page. The page you are on is dedicated to the protocol that makes our mission possible: The "Glass Box."

At Eartheart Club, our goal is to redefine luxury with purpose and to bring radical transparency to the world of philanthropy. Our "Glass Box" model—our role as an impartial, third-party storyteller—is our most valuable asset. We recognize that to maintain this integrity, a single entity cannot be both a paid marketing agency and an impartial storyteller.

Therefore, our "Glass Box" Protocol is built on a vital separation of powers:

  1. Eartheart Club (The Engine): We are the commercial engine designed to generate revenue for our philanthropic mission. This revenue is generated from two primary sources:

    A. Commercial Operations: Our Eartheart Media Lab creates world-class content for brands, sponsors, and partners , alongside revenue from our Eartheart Emporium.

    B. Impact Capital Alliances: We also structure and manage institutional-grade, blended finance vehicles that are designed to generate large-scale, perpetual funding for our donation model.

    Regardless of the source, all revenue flows into Eartheart Club and is processed through our transparent 90/10 corporate model. The 10% OpEx is used to fund our operations and the entire "Glass Box" Protocol itself , and 100% of the remaining profit is donated directly to our independently vetted Impact Allies.

  2. Destination Change (The "Glass Box"): This is our independent "Glass Box" Impact Ally. As a separate NGO with its own founders, it is the impartial, third-party storyteller. Eartheart Club empowers this "Glass Box" by funding it as a beneficiary, just like any other Impact Ally.

A Three-Pillar Approach to Integrity

  1. Storytelling Integrity ('Destination Change'): Our independent, third-party "Glass Box" ally provides impartial, editorial-free validation of our impact.

  2. Technological Integrity ("Earthy"): Our on-chain accountability engine provides an immutable, transparent, and auditable ledger to track the flow of funds.

  3. Human Integrity (Our Impact Team): We believe technology alone is not enough. Our team includes "boots-on-the-ground" experts with decades of experience in NGO and governmental-level fund management. They are responsible for the real-world audit, following the funds "all the way through" to the final village and project, ensuring our capital is spent exactly as promised.

This model is only possible because it is built on a foundation of absolute, non-negotiable financial integrity. We believe our partners, our members, and the public deserve to see every moving part. These are the principles that protect our mission.

Principle #1: The Beneficiary Firewall (A One-Way Street)

Our Principle: Eartheart Club is a donor to our Impact Allies, not a recipient from them.

Explanation: We are a for-profit company that commits 100% of our profits to our designated beneficiaries, our Impact Allies.

To maintain the "Glass Box," we can never accept funds, donations, or payments from the non-profit entities we support. If we did, we would instantly become a "paid vendor," and our authentic, "unprompted" storytelling would become compromised, paid-for marketing. Our one-way flow of funds (from us to them) guarantees our impartiality.

Principle #2: The "Separation of Powers" Firewall (Our Validation is Not for Sale)

Our Principle: Eartheart Club’s commercial clients are editorially separate from our independent "Glass Box" storyteller. We transparently accept paid marketing contracts while our "Glass Box" ally, 'Destination Change', retains full editorial independence.

Explanation: Our model creates a powerful "halo effect," and this validation must remain authentic. This new firewall is the key:

  • Eartheart Club's Role (Paid Agency): The Eartheart Media Lab will be hired by commercial partners—like Eartheart Sponsors or even CORI Impact—to produce high-end marketing, social media content, and event activations. This is a transparent, "on-ledger" commercial transaction that generates the profit for our mission.

  • 'Destination Change's' Role (Independent Storyteller): Separately, Eartheart Club donates its profits to 'Destination Change' as an Impact Ally. 'Destination Change' then uses those funds to independently film and document the philanthropic work of our allies, such as the CORI Foundation.

This separation ensures there is no "quid pro quo". A partner can hire Eartheart Club for marketing (a paid service) while also being the subject of authentic, "unprompted" storytelling from 'Destination Change' (an independent editorial decision). Our validation is not for sale because the entity providing the validation is not the one accepting the commercial contract.

Principle #3: Our Model for Financial Independence

Our Principle: Eartheart Club's integrity is guaranteed by our complete financial independence.

Explanation: We are a for-profit company funded entirely by our own independent, commercial activities and our own private capital raise. This funding is sourced in three distinct ways:

  • Operational Revenue comes from our brand Sponsors and the Eartheart Emporium.

  • Seed Capital comes from our Founders and from strategic, independent investors who are not the subjects or beneficiaries of our "Glass Box" model.

  • Impact Capital Distributions: Comes from profit distributions generated by internal, institutional-grade finance vehicles and capital alliances we manage. This revenue is then processed through our 90/10 model for donation.

This self-sustaining structure gives us the freedom to execute our philanthropic mission without compromise.

Principle #4: The Ultimate 3rd-Party Integrity Layer (UAE)

Our Principle: Our corporate structure is deliberately chosen to enforce compliance. We are incorporating in the UAE specifically to leverage its world-class—and strictly regulated—framework for international philanthropy.

Explanation: The "tax haven" label is irrelevant to our model. As we donate 100% of our profits to our non-profit Impact Allies, we have no profit to “shelter."

Our choice is based on structural integrity. UAE federal law provides mandatory, 3rd-party government oversight for all international donations, which makes our "Glass Box" promise a legal and structural reality.

This is how our integrity is enforced:

  • Local Donation: Eartheart Club first donates its profits to a government-authorised intermediary (such as Emirates Red Crescent or Dubai Cares).

  • Vetting & Earmarking: This official partner independently vets and approves our designated international Impact Ally (e.g., the CORI Foundation).

  • Compliant Transfer: The intermediary then legally and compliantly transfers the funds to the Foundation for its mission in each respective host nation.

This structure removes all ambiguity and makes our entire philanthropic financial operation fully compliant, auditable, and transparent from day one.

Principle #5: The "On-Ledger" Mandate (Protecting Our Partners)

Our Principle: All Eartheart Club expenses are paid from official, auditable corporate accounts. The use of "personal funds" or "off-ledger" transactions for any business purpose is strictly forbidden.

Explanation: This is a non-negotiable rule of our corporate governance. When engaging with high-level partners, particularly government offices (such as the President's Office in Madagascar) or NGOs, every single transaction must be transparent.

Using a personal credit card or cash for a flight, dinner, or any expense creates an ambiguous record. To an institutional investor, auditor, or the public, an "off-ledger" transaction is indistinguishable from a "back-hand deal" or a bribe.

Our "on-ledger" policy is not just about our own compliance; it is a critical measure to protect our partners. It provides them, and us, with a clean, auditable paper trail, proving that every interaction is formal and free from any perception of impropriety. This level of documented integrity is the only foundation capable of supporting billion-dollar global initiatives.

Principle #6: The 'Impact Ally vs. Media Partner' Firewall

Our Principle: We provide philanthropic funding to our "Glass Box" Impact Ally ('Destination Change'), but we maintain a strict financial firewall with our "Glass Box" Media Partners (e.g., broadcasters).

Explanation: 'Destination Change' is one of our Eartheart Impact Allies , and our core mission is to donate 100% of our profits to our Allies. This funding empowers their independent work.

This principle refers to our distribution partners. We do not pay these media platforms for airtime, nor do they pay us. This maintains a mutually beneficial, non-transactional relationship. We fund the independent creator ('Destination Change') but not the impartial distributor (the 'uncensored channel'), protecting the integrity of both.

Principle #7: The "Earthy" Engine: Our Technological Proof of Integrity

Our Principle: Our "Glass Box" is not just a promise; it is a technology. "Earthy" is the independent, on-chain accountability engine we are building to power and prove our integrity.

Explanation: To solve the philanthropic sector's deep-rooted problem of transparency, we are deploying "Earthy"—a dedicated, separately funded technology backbone. This is our on-chain accountability engine, designed to bring radical transparency to the entire $2.2 trillion charitable sector.

"Earthy" is an ecosystem that includes an AI-powered auditing tool, a project reputation layer, and an "on-chain" ledger to transparently track funds. This technology is the enforcement mechanism for our integrity protocol. When our Eartheart Media Lab documents a partner's impact, "Earthy" is the tool that provides the auditable, immutable proof that the data is real and the funds were spent exactly as reported. This makes our "Glass Box" a literal, provable record of real-world impact.

A Note on Our Strategic Alignment: 

"Earthy" is an independent, for-profit technology company. To maintain our Beneficiary Firewall (Principle #1), Eartheart Club cannot and will not donate our philanthropic profits to this for-profit entity. Our profits are reserved exclusively for our non-profit Impact Allies.

However, as our core technology provider, their success is integral to our own. Therefore, Eartheart Club can and will act as a strategic business partner. We will compliantly facilitate capital introductions for "Earthy" by aligning our own strategic investors and tech partners with their capital needs. This is not a donation; it is the necessary strategic coalition required to build our unified, transparent ecosystem.

Principle #8: The 'Arm's Length' Procurement Mandate

Our Principle: Philanthropy is not a subsidy for friends. All goods and services purchased by our Impact Allies from our strategic partners must be procured at rates equal to or better than the partner's lowest commercial wholesale rate (Most Favored Nation pricing).

Explanation: We recognize that our ecosystem includes both non-profit beneficiaries (like the CORI Foundation) and for-profit solution providers (like Gen Built Systems). To ensure donor funds are never used to artificially inflate the profits of a partner, we enforce a strict "Impact Procurement Policy":

  • Invoice-Based Fulfillment: Our Impact Allies do not provide "grants" to companies. They pay invoices for delivered goods (e.g., specific tonnage of seeds or nutritional units). Payments are released against verified milestones or delivery proofs, never as unrestricted block grants.

  • Preferential Pricing: We require our strategic vendors to provide a "Humanitarian Price List" that offers goods at a discount compared to their standard wholesale rates.

  • The "Best Tool" Rule: We partner with vendors like Waste Magic and Gen Built Systems not because of their proximity to our network, but because of their Unique Capability. Their proprietary technologies offer superior, measurable outcomes (e.g., zero-emission processing, rapid-deploy housing) that standard market alternatives cannot match.

  • Verification: Every purchase is tracked on our 'Earthy' ledger, matching the dollar sent to the specific physical asset delivered to the community.